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As part of our social media management for a $600 million community credit union, we were tasked with increasing brand awareness in Seattle.
Over the three-week course of the campaign, the promotion resulted in 2,000,000 users reached on Twitter, 127,000 message impressions, and over 2,000 clicks to the website.
Membership increased with an additional 875 accounts and deposit assets rose by $2,000,000.
The campaign received earned media with considerable national press coverage. It also won the credit union industry’s highest award for social media campaign of the year.